Happy Pride Toronto! Pride Toronto - the largest Pride festival in North America, attracts an estimated three million visitors over multiple days in June for parades, a street festival and stage performances celebrating 2SLGBTQI+ communities.

Pride invested in custom reusable cups with the help of local reuse service provider, Muuse and in 2025 they achieved an estimated 93% return rate and prevented 27,250 single-use items going into landfill!

Read and download the full case study here!